A continuing Success Story

Market Positioning

Brand Strategy

Cross Marketing

Spielwarenmesse eG / Insights-X

Long-term client loyalty

The brand introduction and product launch is now followed by a distinctive visual which might become the key visual of the entire industry.

Task

The recently established fair needs a memorable face after its first phase of feature communication with a bold brand design – for visitors as well as exhibitors. The core features of the fair (friendly, personal, individual) should be communicated both striking and credible.

Solution

A fresh face with a playful pose creates a catchy keyvisual, which the stationery industry can relate with. Different characters vary this pose to illustrate the visuals principle. The Insights-X occupies all its key features with only one strong visual in the communication. At the fair this pose will be interpreted individually and equally by visitors and exhibitors. So this fair communication possesses the power to become the keyvisual of an entire industry.

Result

The number of exhibitors has grown by 60 % in three years. The trend of a successful fair launch continues, leading to a long-term client loyalty with high recognition.

The movers and shakers

Keyvisual